I wanted to learn more about product packaging, so I decided to create a product. I started with a creative brief of what the product is, what it is based off of, who it is marketed towards, and so on.
I decided to go the direction of Boxed Water but target college 20-30 year olds who have nostalgia for juice boxes. I went for bright colors and brought them down to a pastel to evoke that happiness of childhood. However, I chose a stronger main font to add a little maturity and strength to the product. Then, to add to the nostalgia, I added the note from Mom. Overall, I like the clean look of the image.
