![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/15437558d0ed178f037b7058bf98a963/d604829d7e5494d184707e1703ac542f66a98028aa25134c586e8b68d81b78fcb9b1299916309ebb_rw_1920.png?h=b1e56bf5d27af463e091f706b32fa237)
I wanted to learn more about product packaging, so I decided to create a product. I started with a creative brief of what the product is, what it is based off of, who it is marketed towards, and so on.
I decided to go the direction of Boxed Water but target college 20-30 year olds who have nostalgia for juice boxes. I went for bright colors and brought them down to a pastel to evoke that happiness of childhood. However, I chose a stronger main font to add a little maturity and strength to the product. Then, to add to the nostalgia, I added the note from Mom. Overall, I like the clean look of the image.
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/15437558d0ed178f037b7058bf98a963/3af94b876fc058f358473d4855be65f198405d2a7ba1cf0f25568dec5f4c9b984110cfa0e2946234_rw_1920.png?h=a0a9fd3a24d89188069743ba9671c117)